DEMI-DENIMS BY KSENIA SCHNAIDER.

JEANS: DEMI-DENIMS by KSENIA SCHNAIDERPULLOVER: H&MBAG: FURLABOOTS: ASOS

Hi guys!This look is very special to me. As you already know and seen on my IG I've recently visited Premium fashion trade show here in Berlin. It's a big thing, many cool brands come here to build the network and meet important buyers. And to see Ukrlainian designer Ksenia Schnaider here at Premium was amazingly cool. She is a very well know designer and if you still don't know about her revolutionary jeans cut called demi-denim, then you definitely need to do so now! And I'm not cunning here, I swear :)

You can see demi-denims by Ksenia Schnaider on world's most popular bloggers, they got publications in best fashion magazines and outlets and now are sold on such fashion monsters like Shopbop, Moda Operandi etc. BUT! The most interesting fact is not even all mentioned above, but that Mango has copied design, making demi-denims a mass market product, which is in our over-consuming world is more than a recognition for a brand.What a story, huh? Sad or not, but these demi-babes are worth the fame they're still getting around the world and I have to tell you that i LOVED them too hihi. Btw, they are made in 2 options - new or used denim, which is a great strategy move not only in terms of the brand's overseas development, but also for the green and fair fashion issues that are getting really popular here in EU. I mean these things are important and I'm happy to see that Ksenia proudly represents Ukrainian fashion scene, making it recognisable globally.

Second look is coming soon! Stay tuned.LOVE